Author, Speaker, Strategic Persuader

"Cross Cicero with David Letterman and you get Jay Heinrichs."

- Joseph Ellis, author of Founding Brothers

Read "Jay Heinrichs's Powers of Persuasion" in Bloomberg Businessweek

About Jay

After 25 years as a journalist and publishing executive, I dedicated myself to studying persuasion full-time, researching ancient and modern rhetoric and linguistics, interviewing rhetoricians around the country, and studying modern neuroscience. I live with my wife on 150 acres in New Hampshire--though I find myself traveling for clients about 40% of the time. We have two grown children who feature prominently in my books.


I share the secrets of persuasion in fast-moving, interactive presentations to groups ranging in size from 100 to 2,000. Recent appearances include Prepaid Expo (Orlando), National Association of Realtors (Lake Tahoe), Beachbody (Orange County, CA), University of Virginia, CUE (San Antonio), Southwest Airlines (Dallas), and Mindshare (Bali, Indonesia). You can see my clients and what I did for them here.

Combining rhetoric with marketing techniques, I teach some of the most powerful tools of persuasion, ranging from "Ethos C4" to the "Eddie Haskell Ploy." 

To learn more about what I do and how to book me, see the Keynote Topics and Speaker Logistics pages.

"Wow! You were a big hit with the group – not only with attendees, but also with our internal folks."

- Prepaid Expo


My book Thank You for Arguing is published in six languages around the world and bought in bulk by corporations, high school AP English programs, and college rhetoric departments. Now in a second edition, complete with an Argument Lab, the book has hit the New York Times bestsellers list for education. I'm also the author of Word Hero, a fun guide to becoming a better writer and speaker. (Learn more about my books here.)

I've been published in dozens of magazines ranging from Reader's Digest to the New York Times Sunday Magazine. And I write one of the geekiest (and, ahem, most popular) language blogs, Figarospeech. There you'll find one of the most popular pieces I ever wrote, on how to argue with a kid. I also maintain the rhetoric and linguistics site, WordHero.org, along with the education site, ArgueLab.com. And if you want persuasive swag, check out my Cafepress site.

One more thing: I'm writing about my attempt to break the Time Barrier


I work with companies, universities and individuals to help them solve their biggest persuasion problems--whether to get people to buy a product or to recover (even benefit from!) a public mistake. Bring your problem to me and let's talk about how to solve it!  (You can see some of my clients here.)

At the same time, I work closely on content with Pace Communications, an interactive content agency based in Greensboro, Dallas, Bentonville, and New York. I oversee Southwest Airlines Spirit magazine and have worked with Pace for a variety of other clients.