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Persuasive Fitness

Posted on by Jay Heinrichs

Lately I've been experimenting with applying my corporate, marketing-oriented persuasion tools to person-to-person sales. As part of that effort, I've become a Beachbody coach, selling fitness (P90X, Insanity) and nutrition (Shakeology) through the company's multi-level marketing system. And I'm writing a book on my attempt to reverse my age.

Jay Baby Orator.jpg

Some readers of my persuasion books wonder if I'm going off-brand. So I wrote this explanation on a companion site. Let me know what you think.

(Yes, that's me in the picture, orating before I learned to walk.)

Rhetorical Fitness