The Ivy League university's senior vice president for advancement sked Jay to help prepare for the next capital campaign. Working with the top advancement administrators, he evaluated the persuasiveness of faculty proposals.

Instead of merely analyzing the proposals, he acted as the faculty's lay  advocate, putting together the strongest possible case for each proposal. The administration then determined the proposals' priority. 

This innovative internal-advocacy approach is applicable to the corporate world. It puts every proposal through a persuasive trial by ordeal.

Jay has a long relationship with Dartmouth. He served as editor in chief of its alumni magazine from 1986 to 1996. Under his leadership, the magazine twice received Newsweek's Sibley Award for the top education magazine. He also served two terms as chair of the Ivy League Magazine Network, doubling national advertising revenue for eight universities.