Case: Increase vaccination among children of vax-resistant mothers.
Solution: Work with pediatricians to replace a less effective conversation protocol.
Click on the links to see summaries of the work.
Presentations and Workshops
Beachbody: Keynote presentation for fitness coaches in Dana Point, California.
CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."
Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.
Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.
European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.
Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia.
Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.
Lane Press: Keynote presentation in Vermont for editors and designers of magazines.
Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.
Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.
NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.
National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.
Ogilvy UK: Workshop for advertising creatives in London, England.
Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.
Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.
University of Tampa: Presentation to rhetoric students.
Leading a series of online workshops with Kaiser pediatricians, Jay helped them develop best practices guidelines for speaking with parents reluctant to vaccinate their children.
The new protocol, rolled out in California, emphasized praise of mothers' zeal for protecting their children while framing the conversation as a matter of protection. The protocol also helped doctors recognize when attempting to persuade a parent in one session was counterproductive.
(The company has asked us to withhold its name.)