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NASA

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"You got a bunch of logical engineers to inject pathos into their arguments. And son of a gun, it works!"


The space agency's Langley Research Center in Hampton, Virginia, first brought me in for a pair of persuasion workshops, teaching engineers and other staff how to use tools other than pure logic to convince skeptical colleagues and audiences. Teaching persuasion to rocket scientists was a real trip. The 40 engineers absorbed the material so quickly that we covered two days of material in one day--and still had a second day left to learn more advanced rhetoric.

The agency had me back to help with an interesting challenge: How to get Pentagon approval to deploy a pair of mothballed MX missiles to send climate-change measuring satellites into orbit. I helped construct an argument and trained the team that made the pitch. Their argument won the day, but Congress later defunded the project. I just wish I could have made the case to Congress!

Contact me if you want to construct a winning public argument.