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Administrators at the University of Pennsylvania, pleased with the redesign of Wharton Magazine, asked Pentagram to do a remake of UPFront, the magazine for Penn Nursing. Once again, I am serving as the editorial lead.

We're currently conducting extensive interviews with dean, staff, students, and alumni to determine the best approach to the magazine. Penn has asked me to stay on as consulting editor after the magazine relaunches this fall.

 
 
 

Consultancies

Click on the links to see summaries of the work.

Bass Hotels

Brown University

Dartmouth College

Kaiser Permanente

Middlebury College

NASA

Pentagram

Southwest Airlines

Stinger Ghaffarian Technologies

University of Pennsylvania

Walmart

Wharton School of Business

York College

Presentations and Workshops

Beachbody: Keynote presentation for fitness coaches in Dana Point, California.

CUE: Keynote presentation in New Orleans for HR professionals on "How to Screw Up."

Dartmouth College: Presentation on framing strategies for all of the university's advancement professionals.

Department of Defense: Persuasion workshop in Washington, DC, for MILVAX, the global agency responsible for vaccinating military personnel. Another persuasion workshop in San Antonio for Air Force JAG officers.

European Speechwriters Association: Two-day workshop and presentation in Berlin, Germany.

Hampden Sydney College: Campus-wide lecture on the need for rhetoric, in Hamden Sydney, Virginia. 

Harvard University: Presentation and workshop for Arts & Sciences advancement professionals.

Lane Press: Keynote presentation in Vermont for editors and designers of magazines. 

Lewis & Clark College: Campus-wide lecture in Portland, Oregon, on "The New Trivium," or why the liberal arts are a good personal investment.

Mindshare: Workshop in Bali, Indonesia, for advertisers, marketers, and media buyers.

NASA: Two separate workshops teaching rhetoric to space engineers and administrators at the Langley Research Center, Virginia.

National Association of Realtors: Keynote presentation in Reno, Nevada, for California realtors.

Ogilvy UK: Workshop for advertising creatives in London, England.

Prepaid Expo: Keynote presentation in Orlando for 2,000 finance executives.

Southwest Airlines: Presentation on "How to Screw Up" to the airline's marketing executives in Nashville.

University of Tampa: Presentation to rhetoric students.