"You totally got us, and the program will genuinely help the lives of our Associates."

The content agency Pace Communications asked me to lead the editorial pitch to create a multi-channel content program for Walmart's 2 million Associates. After helping win the bid in competition with other agencies, I worked to create a new format for the employee magazine, Walmart World, In addition, I worked with the Pace's Digital Interactive team in helping create new Web content, apps, games, and online social tools.

My experience with creating and marketing magazines, books and online media have informed my persuasion work. When I help a client with persuasion challenges, I try to create content and metrics to support and measure the message. Contact me to learn more about how persuasion and contact can help you with your own persuasion needs. Or if you need to develop a winning pitch or presentation.