Three techniques for dealing with loss.
Jay Heinrichs Jay Heinrichs

Three techniques for dealing with loss.

This is my last day at the home we’ve loved for 23 years. Tomorrow we’ll leave our 150 acres, 10K of ski trails, an 1810 farmhouse, and my writer’s cabin... for a two-bedroom apartment.

It will take all my rhetorical skill to bear the loss. My technniques will help you through your own loss.

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How rhetoric can help you write.
Jay Heinrichs Jay Heinrichs

How rhetoric can help you write.

The great Writing with Andrew videocast offers advice to anyone (like me!) who struggles to write. Here he has me offer ways that rhetoric—and self-persuasion—can help overcome writer’s block, imposter syndrome, and a lack of inspiration.

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Want to know how Aristotle would describe your character? Eat dessert.
Jay Heinrichs Jay Heinrichs

Want to know how Aristotle would describe your character? Eat dessert.

If you were trying to maintain a low-sugar diet, Aristotle would not judge you by the decadence of the dessert but by the amount of guilt you felt afterward. If you believed you deserved the treat, or simply ate it because you wanted to, he would call you self-indulgent. If you felt guilty—you just couldn’t help scarfing down that whole gooey mess—then Aristotle would say you were “incontinent.”

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Which bricklayer would you choose?
Jay Heinrichs Jay Heinrichs

Which bricklayer would you choose?

The Three Bricklayers tale is the “Freebird” of motivational speeches and workshops. Aristotle would say it has the wrong moral. So which one tells you the most about persuasion and self-motivation? Which one offers the better purpose?

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Your soul is a scout.
Jay Heinrichs Jay Heinrichs

Your soul is a scout.

Think of your soul as the you your daily you rarely lives up to. It’s the higher you, the one that restrains itself from finishing a quart of Cherry Garcia ice cream before bed. This admirable soul of yours does not have to be sweet-smelling and beautiful.

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How Aristotle gave me Jaylight Savings
Jay Heinrichs Jay Heinrichs

How Aristotle gave me Jaylight Savings

Before I could establish an exercise habit, I faced a huge obstacle: time. I thought, If only I could conjure an hour, magically creating a twenty-five-hour day, then I would have a window for a daily workout. Perhaps a quantum physicist could pull this off, but I needed a different technique.

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The unmotivated workout
Jay Heinrichs Jay Heinrichs

The unmotivated workout

My nerdy love of persuasion got me in the best shape of my life. Why write about self-persuasion in the first place? I’m hoping it will seduce more people into studying the original art of persuasion. Rhetoric created western civilization; and rhetoric can save it.

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The Most Underrated Figure of Speech
Jay Heinrichs Jay Heinrichs

The Most Underrated Figure of Speech

The orators in ancient Greece and Rome recognized the magic of rhythm. They noticed that the cadence of an expression could have a huge influence on an audience[. Cicero was especially fond of one of the more powerful rhythms, the paean. We think of the paean today as a song or poem that praises, gives thanks, or celebrates a triumph. But it first meant words that heal.

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Do speeches work?
Jay Heinrichs Jay Heinrichs

Do speeches work?

In Athens, after some searching I found the womb of democracy: the hillside called Pnyx (pronounced “Neex.”) There, the great Greek orators spoke to a boisterous crowd of as many as 15,000 Athenians. (The word Pnyx comes from pyknos, meaning “dense,” presumably referring to the packed-in citizens and not to their mental state.)

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